She was part of the team that launched BestCluj on 24 May 2024, on the fourth floor of the FSPAC 1 building, as a faculty service learning project under the name “Artisans of Tomorrow: From Cluj to the Globe”. More than twenty professionals from creative fields in the room, and a course on how their work reaches an audience outside the city. Five days later the Eurocities Annual Conference opened, also in Cluj.
She interviewed mayors, deputy mayors and city officers from twelve European cities for the coverage of the 2024 Eurocities Annual Conference, hosted by Cluj-Napoca. The job is the same here; only the person across the table has changed: instead of a mayor from Rotterdam, someone who keeps a gallery open three evenings a week and has never written a press release.
That matters more than it sounds for a guide like this one. The busiest art spaces in Cluj — Aluvial, Atelier Patru, Galeria Parter — have no website. Their programme cannot be read anywhere; it can only be found out. The reporting here on independent spaces comes out of that half of the work.
She co-founded Asociația Future Hubs in 2024 with Robert Eduard Antal, after the two won first place at CommuniCon, the FSPAC competition at Babeș-Bolyai University. She is vice-president of the association.
Covers
- Founding BestCluj
- Reporting and interviews
- Independent spaces
- Communication and PR