Craft

One object, two audiences

The same work, two texts. The Romanian reader wants the price and the address. The reader abroad wants the context they already recognise.

4 entries

Ceramics and pottery

The open studio beats the closed one: a paint-your-own ceramics café in Cluj draws 2,400 searches a month; the phrase “ceramics workshop Cluj” draws 30.
The Romanian blouse

1,900 monthly searches in the United States and 1,600 in the UK — the strongest Romanian craft term in English by a wide margin.
Icons painted on glass

The craft is painted on the back of the glass, and it entered Transylvania through Nicula Monastery, in Cluj county. The local term draws 720 searches a month; the technical English one, 1,900.
Made-to-order furniture

The most commercial craft in the city: 590 monthly searches for made-to-order furniture in Cluj, 2,900 nationally.