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Brand and press

The BESTCLUJ.com identity

Logo, symbol, colours and usage rules. Every file is vector, needs no fonts installed, and may be used for articles, posters and partnerships.

13 files

01 Primary logo

On a dark ground. The main brand mark.

Download SVG Download PNG

02 Inverse logo

On an ivory ground.

Download SVG Download PNG

03 One-colour versions

For single-colour print.

Black on ivory

SVG PNG

White on black

SVG PNG

04 Small sizes

Below 160 px wide the logo runs on one line. Minimum width on screen: 96 px.

minimum width: 96 px

Download SVG Download PNG SVG (dark) PNG (dark)

05 Symbol and stamp

BC for avatars and small spaces; the stamp for posters, badges and print.

Symbol

SVG PNG

Social avatar

SVG PNG

Cultural stamp

SVG PNG

06 Construction and clear space

Minimum clear space is 1x on every side, where x is the height of the “.com” lettering. Nothing enters that space.

1x 1x 1x 1x

07 Colour palette

Four colours. Vermilion and acid are accents: never small text on a light ground.

  • Ink

    RGB 20 20 20

    Grounds, text

  • Vermilion

    RGB 255 75 43

    Slash, “.com”, buttons

  • Ivory

    RGB 247 244 237

    Light grounds, text on dark

  • Acid (accent)

    RGB 230 245 123

    Highlights, bands, labels

08 Typography

The logo is drawn from Archivo (narrowest width, Black) and delivered as outlines. On the site we use:

Headlines

Anton

ABCDEFGHIJKLMNOPQRSTUVWXYZ ĂÂÎȘȚ 0123456789

Labels, buttons

Barlow Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ ĂÂÎȘȚ 0123456789

Text

Barlow

Aa Bb Cc Dd Ee Ff Gg ăâîșț 0123456789

09 Applications

The site header and the social avatar.

Site header

Avatar

10 Usage rules

  • Keep the proportions; use only the files here.

  • Place the logo on a solid ground.

  • Keep “.com” readable.

  • Do not stretch, distort or redraw.

  • Do not change the colours.

All files

For press and partnerships: [email protected] · Contact